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Writing that is useful before it is promotional

Articles on the decisions businesses actually face: whether to redesign, what a portal should do, where automation earns its keep and how to keep scope honest.

Websites and Ecommerce

How Much Does a Business Website Cost in Ireland?

Website quotes vary enormously because the words "business website" cover very different pieces of work. Here is a practical way to understand what drives cost, so you can compare proposals on substance rather than headline price.

28 Jul 2026 · 7 min read

Customer Portals and Digital Products

Does Your Business Need a Customer Portal?

A portal is worth building when the same information is requested, chased and re-sent repeatedly. Here are the signals that justify one, the signs that you do not need one yet, and what a sensible first version looks like.

27 Jul 2026 · 6 min read

AI and Automation

Where Can a Small Business Realistically Use AI?

Setting aside the noise, there are a handful of places where AI reliably saves a smaller business time. This is a practical look at those, the controls they need, and where the technology is still a poor fit.

26 Jul 2026 · 6 min read

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