Business websites designed to work harder
A modern website should explain the business clearly, build trust and make it easy for the right customer to take the next step.
The problem
What this service is for
Many business websites were built once, for a different stage of the business, and never revisited. The result is a site that describes the organisation inaccurately, hides the information customers actually look for and gives no clear route to an enquiry. A redesign is worth doing when the website is costing the business opportunities rather than creating them.
- The website no longer reflects what the business does or who it serves.
- Visitors cannot quickly find the information that leads to an enquiry.
- Content is difficult to update, so it drifts out of date.
- Performance, mobile experience or accessibility are holding the site back.
- There is no reliable measurement of what the website contributes.
What is included
Scope of the work
Anything outside this list is agreed separately in writing before it is started.
- Website strategy and structure
- User journeys
- Responsive interface design
- Content guidance
- Lead-generation forms
- Search-engine foundations
- Analytics and consent setup
- Performance and accessibility
- Launch support
- Optional ongoing care
Approach
How the work is delivered
- 01
Structure before styling
We agree the page structure, journeys and content requirements before visual design, so decisions are made about substance rather than decoration.
- 02
Design the templates that matter
We design the templates that carry the most weight — home, service, article and contact — and reuse them consistently rather than styling every page separately.
- 03
Build for maintenance
The build is componentised and documented so content and sections can be changed later without a redevelopment project.
- 04
Measure and improve
Analytics, consent and search foundations are set up at launch so improvements after launch are informed rather than assumed.
Suitable for
When this is the right fit
- A first professional website for an established business
- A redesign of a site that no longer represents the organisation
- A move away from a slow or unmaintainable platform
- A website that needs to generate qualified enquiries
- A site with an ecommerce requirement alongside its business content
Being straight with you
Ecommerce is supported where it is genuinely needed. An Bothán Technologies is not positioned as an ecommerce-only specialist.
Questions
Frequently asked questions
Ready to talk about your project?
Send a short description of what you need. You will get a straight answer on fit, likely approach and next steps.